Bristol-based interiors and branding studio, B, have designed Papersmiths’ new London store in Boxpark, Shoreditch.
The 300 sq/ft shipping container honours the minimal, browser-friendly atmosphere found in the Bristol Papersmiths store known for its design-led stationery and paper goods. Working with three primary materials, European solid Douglas timber, speckled jesmonite and dusky pink encaustic tiles, together with a muted palette of light and neutral tones, B have created a bold yet simple interior to showcase the products.
B collaborated with Nottingham based surface designer, Katie Giles, on the bespoke jesomite surfaces and display plinths.
Sidonie Warren, Co-founder of B and Papersmiths commented, “Freckled with black and pink pigment, the jesomite reflects the tactile qualities of handmade paper, while chalky pink tiles and Dinesen Douglas floating shelves in a white Lye oil and soap finish provide a soft, neutral backdrop.”
From notebooks to pencil sharpeners and fountain pens to scissors, the new Papersmiths store stocks the classics and essentials from the likes of Midori, Bindewerk, Appointed and Kaweco, alongside new trend-led products which will change seasonally. Homeware pieces such as blankets from Ditto House in Ohio and Maison Louis Marie candles from Los Angeles have been carefully added into the mix of this considered curated space.
Sidonie continued, “We’re thrilled to be making our London debut at Boxpark. We’ll be nestled amongst independent and global lifestyle and fashion brands and eateries. The diverse creative community of Shoreditch provides the ideal London home for Papersmiths”.
As part of B’s rebrand, the studio has designed and created a new range of packaging in store using three paper stocks and colours from Fedrigoni – Terra Rossa terracotta orange; Woodstock Azzurro turquoise and Woodstock Cipira blush millennial pink. B have built on the irresistibility of doodling with a new pen and created a visual identity with a sense of playfulness that celebrates creativity.
With a newly designed London store and curated selection of stationery, books and magazines handpicked from designers and makers across the globe, Papersmiths provides the goods to inspire the mind alongside the tools to create.
Images courtesy of Max McClure.